About Me
Having spent years developing strategic marketing campaigns, I love seeing data drive decisions and turn into positive, repeatable outcomes. I've most recently had the opportunity to design and implement comprehensive ABM strategies that boosted target account engagement by 82% and grew marketing-sourced pipeline by nearly 10%. I thrive on building strong relationships across teams - whether I'm collaborating with sales on account strategies, working with my events manager to create engaging experiences, or developing customer advocacy programs that turn satisfied clients into brand champions. My approach combines creative thinking with data-driven decision making, leveraging modern marketing technology and AI to scale our impact while maintaining that personal touch that makes ABM so effective. I enjoy the challenge of making complex technical solutions accessible and compelling to our target audiences.
Work Samples
ABM Program Development
Throughout my career, I've taken pride in architecting and scaling successful ABM programs that transform how organizations engage with their most valuable accounts. I've built ABM programs from the ground up, starting with establishing clear ICP criteria and implementing strategic account tiering systems that helped us focus our resources where they'd create the most impact. One of my favorite parts of this journey has been bringing the entire GTM team along - I developed comprehensive training programs and enablement sessions that turned our sales and marketing teams into ABM champions. By creating a shared understanding of account mapping, buying group dynamics, and engagement strategies, we established a unified approach that eliminated the traditional silos between sales and marketing. I implemented weekly syncs where we collaboratively review account progress, share insights from our tech stack (including Demandbase, Hubspot, and SalesLoft), and adjust our strategies based on real-time data. This collaborative approach has paid off significantly - we've seen a 15% increase in marketing qualified accounts and improved our target account opportunity close rate by 9%. What really excites me is seeing team members become increasingly confident in leveraging our ABM tools and data to make informed decisions about account engagement strategies.
ABM Play Samples
I specialize in developing targeted, multi-channel ABM plays that create meaningful engagement with key accounts. My approach includes orchestrating personalized direct mail campaigns paired with custom microsites and targeted digital advertising to create surround-sound awareness. For high-value accounts, I've designed executive engagement programs combining exclusive roundtable events, personalized content journeys, and one-to-one outreach that achieved 65% engagement rates. I've also implemented intent-based plays that leverage real-time buying signals to trigger coordinated outreach across channels - from tailored LinkedIn campaigns to personalized email sequences and SDR outreach. These integrated plays are always built on a foundation of data-driven insights and include clear success metrics, enabling us to continuously optimize and scale what works best.
Metrics
I'm committed to data-driven decision making and have built analytics frameworks that turn raw data into actionable insights. By developing dashboards and reporting systems, I give our GTM team visibility into key performance metrics - from account engagement scores to pipeline velocity and conversion rates. This metrics-first approach has been crucial in optimizing our programs, leading to significant improvements in our key metrics, including an 82% increase in unique target account visitors and a 9.75% growth in marketing-sourced pipeline. I'm passionate about democratizing data access across teams, creating automated alerts and reports that help sales and marketing team members track their account progress and make informed decisions. By fostering a culture of continuous learning and optimization based on real metrics, we've been able to refine our ABM strategies and deliver increasingly stronger results quarter over quarter